Social Network

Social Media (Button) Function Development

Social media provides a perfect complement to email campaigns because it provides access to a highly receptive channel that extends the reach of your content. Consumers can now share content such as promotions to help your campaigns go viral.

The ability to track this content provides insight such as the social contributor rate that measures the influence of a customer in social media. This intelligence helps determine which social networks are the best fits for sharing your brand.

Our Social Media Services include:

"Share" Button Integration - Extend the reach of your email campaigns by allowing users the ability to share the content of your email. Using the same HTML coding used to create rich media, an HTML snippet is placed behind your desired social media image, e.g. a Facebook, Twitter, Google Plus with a URL destination. Once posted, like any comment or content share, your customer’s friends have instant access to the shared content and your message has become viral.

Website Content Tracking & Reporting - After your email is shared in the social space, you need to know more about what happened out there, right? Who is most influential when it comes to sharing? Where are your emails being shared? What is the most effective social network for sharing your brand?

Online Marketing Measurement, Brand Assessment & Program Performance Reports - Analytics is the key to all email campaigns but traditional reporting such as click thru and open rates cannot provide customer insight. With marketing measurement from Alterian's Social Media Insights, you can see how consumers view your email marketing practices.

How does Social Media work and improve you Website?

Google Plus, Like, Send, Tweet, Post, Blog, Comment, Share and Upload are all ways internet users spread messages virally. But how does that help you sell? Simple. If one person "likes or recommend" your product, all they have to do is click a button. This button then alerts all of their "friends close customer" that they have liked something. Their friends have the ability to also "like" this product, which in turn notifies all their friends.

Within a matter of minutes, thousands upon millions of people can be notified of your product and have the ability to view, purchase or share your product.

Unlike search engines, where you have to have a user search to find you, social media allows your product to find people.

Not only has your product just found thousands of new potential buyers, but your product has been endorsed aka refer by a friend or some that come across your site and recomend to someonle else.